Comment by CliveW: In general I would say
In general I would say students should study the assessment criteria and
compare them to their own practice.
Perhaps the most important idea that they embody is that of a creativity;
evidenced by development of ‘voice’ and risk taking. These are the properties
in a submission that attract additional marks over and above doing what one
has been asked to do.
Is the mind set one of meeting the brief as if the OCA were clients or is it
one of making the brief one’s own through creative interpretation so that
it’s personally developmental, resulting in an outcome that perhaps one
hadn’t initially expected and which challenges an assessor’s expectations.
The other important aspect that students should concentrate on is
contexualisation of their work through wide researches and review; often
specifically relating it to their own work as makers.
Imaginative creative responses, both visual and written, get results.
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Progressing With Digital Photography 